Rituals & Consumer Behaviour

Define a ritual. What be ritual artifacts? Choose the chase rituals and describe how marketers can use this ritual in preparing products and tittle-tattle messages for consumers. Grooming rituals, gift-giving rituals, and holiday rituals. Use appropriate examples to illustrate your answer. Rituals ar an integral part of human society for generations and has been an influencing factor in consumer behavior. What in reality are rituals? Rituals are expressive, symbolic act constructed of sixfold behaviors which occur in fixed, episodic sequence and pass to retell everyplace time. The rituals are performed for religious reasons, during social ceremonies, assort events, heathen traditions, out of habits and other much(prenominal) occasions. The rituals are performed more or less the same way stratum after year without change and where ever they change it is a very slothful process spanning decades. The agents to change are gener totallyy social, cultural, adaptation s to changing clock and improvements in the society.

In India it is a ritual followed for centuries to wear saucy enclothe and distribute sweets, among your friends, families, business acquaintances and others before Diwali, a major(ip) festival of India typify the victory of bang-up over evil, which actually makes people discover good and upbeat and rise preceding(prenominal) their routine chores and make merry. Diwali is good one among many such festival in multi ethnic and multi-cultural Indian society. Globally during Christmas, upstart Year people in variant countries follow different rituals to celebrate the occasions in their own way. Now a days colleges and universities also require ritual to celebrate the anniv! ersaries or college youth festivals every year. From the markets item of view, these are very good propagation. When ritual are cosmos performed the consumer spendings would enormously rise all of sudden for certain stream of time and come to commonplace after the rituals conclude. There are even extended times when one event is entranceting over and...If you want to get a full essay, order it on our website: OrderEssay.net

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