Online Game: Shanda's Story of Success Strategy Report Summary

China online bouncy industry has seen another dramatic harvest-time in 2003. According to the US- based research house global selective information Corp (IDC), the online game industrys actual gross revenue grew by 45.8% from 0.91 one zillion one special K jillion million RMB in 2002 to 1.32 one thousand thousand RMB (US$159 million) in 2003. The total people of net users in China has reached 78 million in 2003 and 13.8 million of them, i.e. 18% of entire internet commonwealth, be pay a fee for playing online games. The total market honor of online game industry was projected to reach 8 billion in year 2006. At the time, Chinese internet population whitethorn reach 1.41 billion, while online game population may be 42 million. In addition to the industrys rosy future, todays major players are enjoying a superior real cash flow, 2 million RMB per day, with a 50% profit margin. Lured by the curious positiveness and astonishing growth potential, more and more investors hotfoot into the industry. The flake of online game operators has reached 103 and more than 150 online games are shortly under operation. Founded in 1999 and released its first online game Leg quit in new-fashioned 2001, Shanda has remained as Chinas online game market leader in 2003. at a time carrying 8 online games, Shanda is holding a dominant 31.1% market share, which is more or less in two ways of that of its closest follower.

As of end May, 2003, Shanda has total 140 million registered users on its online game weapons chopine with either released games. And the number of coincident users exceeded 850 thousand, across 22 provinces, all over 40 major cities and over 500 clu sters of servers (over 5000 servers), as wel! l as over 350 thousand end outlets. (Quoted from Shandas website) Shandas achiever can be attributed to following factors: 1)         Its E-Sale system, an e-commerce platform enabled the companys direct... If you want to attract a full essay, order it on our website: OrderEssay.net

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