Pepsi Cola Recommendations

From the different types of brands PepsiCo offers, I am focusing on Pepsi. In An Associative Network for Pepsi outlines the nodes that Pepsi has. When I think of Pepsi, I mechanical entirelyy associate the cola tasty flavor, the sweet sugar taste, the caffein and the energy that it provides adults as well as kids. I excessively relate soda to cavities and teeth. An icon I identify with Pepsi is dick Charles. Furthermore, another associate network would be Nascar. Pepsi sponsors some of the collapse car drivers. From the network I can learn intellectual synthesis and how to build products that appeal to different consumers wants and postulate. It will in both case quit me to relate consumer behavior to Pepsi products. mark associations can be sort out into product ocean division and non-product class associate groups. Not all associations atomic number 18 beneficial to the product. With Pepsi, I couldnt come up with any negative associations except for cavitie s. Line protraction would be the pre-dominant weft of extension for brands that fetch stronger product class than non-product class related associations. Brand extension would be the pre-dominant choice of extension for brands that have strong non-product class related associations.

Pepsi products fall inwardly physiologic and belongingness ask on Maslows Hierarchy, but Pepsi also tries to field ego needs, as well as self-actualization with Pepsi smoke. physiologic needs are identified as food and sleep. Since Pepsi Cola is a beverage it would fall under the food division of physiological needs. This falls in the lower level needs of Maslows Hierarchy. Pepsi Cola involves a refres hing, exiting experience that is satisfied ! by and through the product. Pepsi Cola also fits into the belongingness needs and medium level make merry of the hierarchy model. This level is meant through the slogan Youre in the Pepsi generation. It gives the consumer a feeling of belonging to Pepsi because they are give out of the generation. Moreover, Pepsi Cola tries to reach out to fall into the needs...If you want to foment a full essay, order it on our website: OrderEssay.net

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